Online Video Marketing Today – “A minute of video is worth 1.8 million words” – Forrester
Video is one of the fastest growing types of content on the Internet. According to comSore, 181 million viewers watched 37 billion videos in March 2012 and video ads topped 8 billion for the first time ever! With so many videos being consumed online, the value of video as a marketing tool is paramount. It drives search results, engages customers, builds trust and increases conversion rates.
“85% of customers are more likely to purchase after watching a product video” – eMarketer
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